BIM are delighted to announce their sponsorship of ‘Martin’s Still Mad About Fish’ series on RTE 1 – Thursday at 8.30pm.
The series will run for 8 weeks and is a celebration of the fantastic seafood resource that Ireland has on its doorstep. We are surrounded by over 70 different species of fish and shellfish, and Martin is keen to highlight the vast number of seafood options available to us as consumers.
Commenting on the sponsorship, Jason Whooley, CEO of BIM said, “we are very proud to be associated with this series. It highlights the breadth and diversity of Ireland’s seafood, while underlining the significant economic potential of this industry. As we move more significantly towards adding value to our seafood, this industry is on target to generate 3,000 extra jobs by 2020”.
“As highlighted by Martin, many people are afraid of trying fish for different reasons. People are also asking what other species they should be eating if certain stocks are under strain. Well, did you know your local Seafood Circle fish counter will have on average 15 different species on view for you to choose from? In addition they will talk to you about any preparation, cooking and other tips you might need! We would encourage people to try new species, visit a BIM Seafood Circle outlet for advice and try out Martins delicious recipes.”
