Our Management Team

BIM has five business units, each of which are led by a Director, who reports to the Chief Executive.

Jim O'Toole

Chief Executive, BIM

Jim O’Toole is Chief Executive Officer of BIM, Ireland’s Seafood Development Agency. Jim has a wealth of experience in global food marketing, sustainability development and change leadership. He previously held the position of Director of Meat & Livestock and Sustainability Development in Bord Bia where he led a team of senior executives in the development of Bord Bia’s Origin Green initiative. Prior to this, Jim was responsible for the development and implementation of Bord Bia’s Quality Assurance Schemes and gained extensive experience in the marketplace working with Bord Bia in London, Milan and Paris.

Jim is a Board Member of the Irish National Accreditation Board (INAB). He holds a Master’s Degree in Agricultural Science from University College Dublin and has completed professional development programmes at Ashridge Business School, Cranfield University and Michael Smurfit Graduate School of Business.


Kevin Honan

Development and Innovation Services

Kevin has a strong commercial and export led background having previously held key positions in the Irish food and beverage industry, including Boyne Valley Group and C&C Group.

The aim of the Development and Innovation Services unit is to enable Irish Seafood to become a smart, green seafood sector generating prosperity and employment in Ireland. We work to achieve this through an integrated approach to business development including market-led innovation and new product development in BIM’s Seafood Innovation Hub. We also assist companies to build scale through investment and route to market collaboration. Our diverse team is committed to supporting the growth of the Irish seafood sector in the home and export markets.


Rory Campbell

Seafood Technical Services

Rory comes from Lossiemouth, a fishing town on the North East coast of Scotland where his family have been steeped in the Scottish seafood Industry for several generations. Rory has been involved in the fishing and aquaculture industry in Scotland for over 20 years; he worked for Fisheries Research Service based in Aberdeen with the Inshore Fisheries Department, before joining the Scottish Fishermen’s Federation where he was an Industry expert on scientific and environmental policy, formation and delivery of policy on issues relating to fisheries, fisheries science, technical fisheries measures, marine renewables, marine legislation, and marine protected areas. More recently he was technical manager for Mowi, based in Fort William, Scotland, where his remit included Organic salmon production and managing the product quality, certification, quality systems and laboratory departments. Rory holds an honours degree in Aquaculture from the SAC/University of Aberdeen and an MBA in Sustainable Innovation in Global Seafood from the Norwegian School of Economics.

 

The Role of Seafood Technical Services

The STS business unit is made up of five sections, Fisheries Conservation, Aquaculture, Sustainability & Certification, Regional Development North and Regional Development South. The teams are primarily based regionally and cover the entirety of Ireland’s coastline. The work of the five STS teams is as varied and diverse as the Irish Seafood itself, covering everything from small scale fisheries, finfish, shellfish and seaweed aquaculture, selective fishing gears, environment, plastic reduction, processing efficiency and everything in between.

Ultimately the role of the Seafood Technical Services (STS) business unit is to develop and facilitate the Irish Seafood sector to be sustainable, profitable and efficient in a way that meets the needs of the industry, rural communities, markets and stakeholders. STS does this by; Providing technical support, knowledge and advocacy to all aspects of the Irish seafood industry. Helping industry make best use of available resources. Assisting industry in meeting environmental challenges including transitioning and adapting to the realities of climate change. Providing grant aid to the Irish seafood industry and rural communities that effectively addresses the challenges they face. Promoting and building societal support for the Irish seafood Industry and BIM. And representing BIM in our client communities and being the first point of call for any issues affecting the Irish Seafood Industry.


Dominic Rihan

Economic and Strategic Services

Dominic has worked for BIM for 30 years in the fields of fishing gear technology, stakeholder engagement and provision of policy support and advice to Government and the seafood industry. He also spent 5 years working in the European Commission, DG MARE as a seconded national expert in Unit A2 of DG MARE that deals with the implementation of the Common Fisheries Policy. His areas of expertise include: Gear Technology, Fisheries policy (EU and national) and industry/stakeholder collaboration. At European and International level, he was vice-chair of the European Commission’s Scientific and Technical Committee for Fisheries and also chaired the ICES/FAO Working Group on Fish Technology and Fish Behaviour from 2007-2010. He has been involved in numerous EU projects.

The Economic and Strategic Services Unit is responsible for global seafood economic data collection, assessment, and analysis to provide valuable commercial guidance to the Irish Seafood Industry, as it faces evolving trends and challenges. The ESSU supports BIM in the creation of strategies for industry development based on robust analysis of data, information and global trends to address challenges and identify opportunities as well as building BIM’s capability in the use of data to deliver insights that inform decision-making at an organisational level.

The Unit also provides technical support and insights to Department of Food Agriculture and Marine (DAFM), the Irish seafood industry, the Marine Institute and the Sea Fisheries Protection Agency (SFPA) on fisheries policy areas such as fishing opportunities, technical measures, the landing obligation, multi-annual plans and fleet policy as well as on the impacts of Covid-19 and Brexit on the seafood sector.


Ian Mannix

Skills Development Services

Ian originally has a background in Foodservice and hospitality, and has worked in BIM since 2005. During this time he has held a number of roles, building a diverse range of skills and industry experience, including Business Development Manager and UK Market Advisor. Through these roles, Ian has supported a wide range of seafood clients, to grow their businesses and professional skills.

The Skills Development Services Unit aims to enhance the attractiveness and viability of careers in the sector, by creating recognised, accredited pathways for lifelong learning and career progression, and is a multi-site centre delivering training to a wide range of clients around Ireland, through a diverse range of location and programmes. The unit is approved by Quality and Qualifications Ireland (QQI) for delivery of training programmes leading to awards on the National Framework of Qualifications (NFQ). It is also approved by the Department of Transport for delivery of maritime training and education.

Both of BIM’s National Fisheries Colleges of Ireland, are certified to the Quality management systems ISO 9001:2015. BIMs Skills services support the long-term viability of the sector by attracting and retaining a highly-trained and educated workforce, to grow professional and profitable seafood businesses.