Four of the country’s finest independent fishmongers reeled in a major honour today (1 December 2025) by becoming the first in Ireland to achieve the prestigious Master Fishmonger Standard, a top-tier UK certification that recognises exceptional skill, knowledge, and commitment within the within the fishmonger trade.
To earn this distinguished accolade, each fishmonger had to demonstrate excellence across a rigorous set of competencies, including advanced knife skills, product expertise, responsible sourcing, sustainability practices, and outstanding customer service.
The candidates were nominated through Bord Iascaigh Mhara’s (BIM’s) Seafood Academy, a dedicated national forum established in July 2025 to support and elevate independent fishmongers. The Academy aims to strengthen business development, enhance commercial sustainability, and ensure long-term financial viability within Ireland’s seafood retail sector.
The Forum plays a pivotal role in raising industry standards nationwide by fostering collaboration and professional development.
These four fishmongers who mastered it all are:
In addition to the above, Alan Mitchell, of Al’s Fish Shop, Portarlington, Co. Laois was awarded Advanced Fishmonger.
Speaking at the official awards ceremony at Fishmongers’ Hall, London, BIM’s head of Business Intelligence, Paul Ward said, “This is a landmark day for Ireland’s independent fishmongers, celebrating the expertise and dedication of local fishmongers and reinforcing the importance of high professional standards in delivering quality seafood to consumers.”
“These professionals represent the very best of the industry – the skill, the passion, and the dedication required to deliver top-quality seafood to Irish consumers every day.”
Mr Ward said today’s recognition signals a bright future for Ireland’s seafood retailers, setting a new benchmark of excellence and celebrating the people who keep Ireland’s coastal and culinary traditions thriving.
Mairéad Mallon, BIM.
T: 087 9197 312 E: mairead.mallon@bim.ie
The Worshipful Company of Fishmongers’ Master Fishmonger Standard (MFS) is a certification program that recognises professional excellence in fish mongering through different tiers, with the highest level being the MFS Master Fishmonger. This certification is for fishmongers with exemplary skills and extensive knowledge, covering areas like knife skills, customer service, product knowledge, responsible sourcing, and sustainability. The MFS was developed by the Worshipful Company of Fishmongers in the UK to promote high standards and provide consumers with a mark of quality and expertise.