'Live To Tell The Tale'

BIM launched our 'Live To Tell The Tale’ campaign on the 18 January.

Fifty-three fishermen have lost their lives at sea over the last ten years. In 2015, there were four fatal accidents in the sector. Against such stark statistics, BIM recently launched a national advertising and Public Relations campaign entitled ‘Live to Tell The Tale’ to drive more fishermen to complete mandatory BIM safety survival training and wear their personal flotation device (PFD) lifejacket at all times when at sea.

According to BIM commissioned research undertaken by Behaviour and Attitudes, more than 52% of fishermen personally know a colleague who has been lost at sea. However, despite this, over half of these fishermen still do not wear a Personal Flotation Device when at sea.

The ‘Live to Tell the Tale’ campaign is looking to reverse this trend by promoting a behaviour change to motivate and encourage fishermen to take part in survival training and wear their Personal Flotation Devices at all times while on board their fishing vessel.

Hear more about the campaign and accounts from fishermen and families who have faced the harsh reality of an accident at sea

Hear how David Massey survived a terrifying accident at sea thanks to his PFD lifejacket...

The campaign features hard-hitting radio, press and outdoor advertisements that are designed to be thought provoking and make fishermen think of the consequences of not wearing a PFD lifejacket.

BIM are running a schedule of ‘Live to Tell the Tale’ Basic Safety Training Courses around the coast to coincide with the campaign and throughout the year. The courses are available through BIM’s National Fisheries Colleges in Greencastle, Co. Donegal , Castletownbere, Co. Cork and on board BIM’s mobile Coastal Training Units that travel to every port in the country. View the full schedule of courses

Gerard Copeland, Skipper of the MFV Lavicca explains how he Lived to Tell the Tale following the capsizing of his vessel off Wicklow in April 2015

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